Welcome to Penny Calling Penny, where money matters, but moms matter more!
(Take a good look, because we’re about to change your life forever.)
There’s a saying that ‘Behind every successful man, there is a woman.’ In my case, it’s the other way around.
I’m Bhawna Balchandani, the happiest successful woman on this planet, and here’s the man behind my success: Shantanu Balchandani.
Like many others, Shantanu’s full-time café was hit hard during COVID, while I was working in Affiliate Marketing as a Business Development Manager. We had just gotten married, and while he cooked for our family (I’m lucky, right?), I was buried in work, hustling every day.
One day, while creating a monthly review presentation for my boss, I shared it with Shantanu to get his perspective. After seeing that I had generated $50k in incremental revenue for the company that month (as a one-woman team!), he said, “You’re driving $50k of revenue for your boss in one month, and he can’t even pay you 50k Rupees as your salary?!”
For those still converting, 1 dollar equals about 83 Rupees.
I paused. Oh My God! What did he just say?
Happy Realization!! Wooosh!
That moment sparked the creation of Dime In Time Media, our parent company, born on February 15, 2021.
Since then, a lot has changed, but I’m grateful I left a job where I wasn’t appreciated. Our goal was to create a work culture that was the complete opposite of my corporate experience. You get the idea, right?
Dime In Time Media is a lead generation company buying traffic for various verticals, like Finance, Insurance, Debt, and Education, across channels such as Display, Email, Social, and Native, primarily for U.S. audiences.
During our trips to the States, we noticed people’s hesitation when talking about money. I understand it—it’s a personal issue, and I’m a private person myself. But the more we realized the importance of being financially informed, the more we knew people needed a platform to learn and share.
Penny Calling Penny was born on 13th September 2021 – a place where personal finance is made accessible, especially for all moms – single, married, divorced, or widowed.
While I’m not a mom myself (yet!), I’ve always admired the strength and resilience of the mothers around me—whether it’s my own mom or the inspiring women I’ve met along the way. Being a woman, I deeply understand the unique challenges moms face, and I look forward to joining that journey myself one day.
Our mission is to create a supportive space where moms can find practical tips on budgeting, saving, and empowering themselves financially. Together, let’s make your money work for you!
Today, we’re a growing team of 15.
When I’m not working, you’ll likely find me reading or reflecting on the beauty of nature in solitude. And when Shantanu isn’t working, you’ll often find him shooting zombies on his PlayStation.
Exploring Bhopal with Lee Huffman
Tune in to the latest podcast episode hosted by Lee Huffman, featuring Bhawna and Shantanu, the dynamic founders of Penny Calling Penny.
Discover the best ways to travel to Bhopal and get insider tips on how to make the most of your vacation in this charming city.
From hidden gems to must-visit spots, this episode is your ultimate guide to experiencing Bhopal like a local. Don’t miss out on this insightful and entertaining discussion!
